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Twitter In 30 Minutes reviewed by Night Owl Reviews

By News

Not long ago Twitter In 30 Minutes received one of its first professional reviews. Now Pamela Robinson of Night Owl Reviews has published a review, which you can see on the Night Owl site. This is what she had to say:

Ian Lamont is good at breaking down steps and organizing directions so that anyone can understand them. Twitter is a part of social media that seems to be here to stay. Knowing how to not only create an account, but to use it effectively is important.

This book goes through the steps of creating your own account, adding pictures to your profile, and how to find others on Twitter as well. I didn’t know that if an egg is showing in someone’s profile picture they are usually new and haven’t added anything yet.

I loved the suggestions about how to search for like-minded friends and businesses. Adding pictures and posting (only a short amount of characters) is fun. If you are using Twitter to promote something you will be glad to know you can link it to your Facebook page and it will automatically post there every time you ‘Tweet’. This is a lot of helpful information that can be read, and applied, in a short time.

Thank you, Pamela, for the review!

Twitter In 30 Minutes book reviewed by Night Owl Reviews

Twitter In 30 Minutes, 3rd Edition

New genealogy book now available for preorder

By News

Genealogy basics bookGenealogy Basics In 30 Minutes is now available for preorder via Amazon (Kindle/Paperback). This genealogy book is a great resource for people who are interested in learning about their roots, but are concerned about confusing tools and ancestry research methods. Genealogy Basics In 30 Minutes breaks it all down, starting with a simple approach to building out a family tree. It also describes various ways to gather information, including:

  • The types of vital records and non-vital documents to look for
  • Best practices for connecting with relatives, from gathering documents to conducting interviews
  • Researching family history on genealogy road trips
  • Technological tools, including online databases, GEDCOM files, and genetic genealogy
  • Using charts and forms to track research and share the results
  • How to store digital and paper records
Shannon Combs-Bennett

Shannon Combs-Bennett

Genealogy is a topic that we’ve wanted to turn into an In 30 Minutes guide for many years. In 2015 we connected with an up-and-coming genealogist and genealogy blogger, Shannon Combs-Bennett. Shannon is not only knowledgeable about researching family history, she has a science background and a deep understanding of genetic genealogy. Best of all she is a great storyteller, which helps to relate various research concepts into real-world situations.

It’s a fascinating genealogy book, and publisher i30 Media hopes you can preorder your copy today on the Genealogy Basics In 30 Minutes website!

My lean publishing advice to a prospective guidebook author

By Blog

The essence of lean media is eliminating waste, focusing creativity, and bringing audiences closer to creators. So when a prospective guidebook author queried me about setting up a publishing company to publish a series of guides about state parks in his region, here’s what I advised:

If the demand is there, I would definitely consider doing such a series. I would first try to determine what the demand is, based on things like state park attendance (which is probably publicly available somewhere) and the competition … and creating a test book (as yourself, not through a company) to see how people react.

If there is already a popular book or state park brochure series that covers the state parks, and it is cheap, that would be something you would have to address as you will be competing with them. Maybe your book series could offer better maps or some other information that the competition doesn’t have. In other words, offer a premium feature (for a premium price).

On the other hand, if the competition is expensive and stands tall on quality, you will have to position yourself differently. Say the competition is a big photo book about state parks. Maybe you could price your series lower, or you could try sizing the paperbacks to be able to fit in someone’s pocket, which is a selling point the photo book can’t match.

Keep in mind that setting up a company comes with real costs … I pay $1500 a year to my accountant to maintain my books, plus $500 to the state government as a corporation fee, not to mention various legal costs (trademarks, agreements, copyright applications) which usually run a few thousand per year. My sales are able to support those costs, but if my series was struggling it would probably be better just to sell them on my own or as a “DBA” entity (doing business as) or sole proprietor.

Because of the potential for higher costs, running a test to see if the demand is there is a good idea. If you get some steady sales and reviews you could then start up a publishing company to take things to the next level.

Note that determining audience demand through a test edition and some other market-sizing activities (such as evaluating state park attendance) is a critical first step. Otherwise, there is a real risk of spending a lot of time, money, and effort on something that not enough people are interested in.

Dropbox In 30 MinutesThis is in fact how I started the IN 30 MINUTES series, with a DIY first edition of Dropbox In 30 Minutes back in 2012. It started selling a few copies per day, as did the next book in the series, Google Drive & Docs In 30 Minutes. Once I knew the demand was there, I went ahead and created the corporate entity in early 2013. Now we sell thousands of copies every year of our most popular titles!

The other element that I touched upon in my reply was Positioning. I have blogged about the concept of positioning in the past after reading the book Positioning. It’s a really helpful way to think about creating and marketing products in a crowded marketplace.  According to the lead author of the book Positioning (Al Ries), it makes sense to work with what customers already know. Marketing strategy for a new product should be built from the perspective of the “prospect”, rather than the perspective of the company (and the ego of company executives). Often, this involves finding the hole that the market leaders have neglected or don’t serve well. Hence, my advice to the guidebook author to do his book in a different way than the existing competition.

In 30 Minutes guides featured in the Midwest Book Review

By Featured

In 30 Minutes guides received word today that two new books — LinkedIn In 30 Minutes (2nd Edition) by Angela Rose and Twitter In 30 Minutes (3rd Edition) by Ian Lamont — were reviewed in the May 2016 Midwest Book Review.

In the world of professional book reviews, Midwest Book Review has been a respected source for reviews since the 1970s. They don’t take payment for reviews, which insulates the reviewers from commercial considerations. We are honored to be picked for inclusion!

The Midwest Book Review editor-in-chief found out about these two titles through the Independent Book Publishers Association, and reached out to request copies of LinkedIn In 30 Minutes and Twitter In 30 Minutes. The resulting reviews can be seen in Volume 11, No. 5 of the Midwest Book Review Library Bookwatch, under “Reviewer’s Choice.” The reviews will be available online for five years, but we are also publishing them below:

Midwest Book Review: LinkedIn In 30 Minutes

LinkedIn in 30 Minutes (2nd Edition)
By Angela Rose
i30 Media Corp.
ISBN 9781939924520
$11.99 pbk / $7.99 Kindle www.amazon.com

Midwest Book Review: LinkedIn In 30 MinutesPart of the “In 30 Minutes” guide series for newcomers to the digital revolution, and now in an updated second edition, LinkedIn in 30 Minutes is a user-friendly guide to the career-focused social media network LinkedIn.

Readers will swiftly learn how to build a solid profile, and start networking online. Black-and-white computer screenshots illustrate the easy-to-follow examples of what to do and not do. In today’s technology-driven era, LinkedIn is increasingly the tool of choice for locating the right job, or the right person to fill a vacancy; knowing how it works is vital for success!

 

Midwest Book Review: Twitter In 30 Minutes

Twitter in 30 Minutes (3rd Edition)
By Ian Lamont
i30 Media Corp.
ISBN: 9781939924476
$11.99 pbk / $7.99 Kindle www.amazon.com

Midwest Book Review: Twitter In 30 Minutes Part of the “In 30 Minutes” guide series for newcomers to the digital revolution, and now in an updated third edition, Twitter in 30 Minutes is a reader-friendly guide to using this social media platform, known for its unique limitation of restricting individual “tweets” (public posts) to no more 140 characters.

Chapters cover how to use Twitter to connect with people, how to write memorable tweets, and how to quickly sort through tweets to extract relevant information. Black-and-white screenshots illustrate examples in this plain-terms guidebook, highly recommended for business professionals, hobbyists, and essentially anyone ready to join the 21st century!

Lean media and books: Which cover works for you?

By Blog

When it comes to Lean Media and books, there are a few approaches for creators to tap test audiences for insights.

One involves the use of beta readers. As recounted in On Writing and elsewhere, author Stephen King turns to a small group of beta readers (including his wife and “ideal reader,” the novelist Tabitha King) and listens very carefully to what they have to say:

In addition to Tabby’s first read, I usually send manuscripts to between four and eight other people who have critiqued my stories over the years.

If more than one of them brings up something that doesn’t quite work, such as a plot twist or a piece of dialogue, he is apt to change or even remove it in the next revision. I think this is a very effective way to catch potential problems before they make it into print, and also to create a work that is more likely to click with readers.

Another approach involves cover design. At IBPA’s Publishing University conference in 2015, I saw how several New York publishing houses use focus groups and A/B testing to generate actionable metrics that they can use to decide which cover design or design elements will resonate the most with readers post-launch.

But you don’t need to be a big publishing house to do this type of test. Right now, I would like you to take a look at the following test covers for Genealogy Basics In 30 Minutes, which will be released later this year. Which cover works for you? Leave your choice in the comments, as well as any other feedback that you think may be helpful!

Genealogy Basics book by Shannon Combs-Bennett