Newton, Mass., June 19 — Publisher i30 Media today released Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea (ISBN: 978-1-64188-020-6). In the book, authors Jim Beach and Rachel Lewyn demonstrate how practically anyone can get on the air, whether it’s via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions.
“No matter your company’s niche, no matter the nature of your product, the tactics in our book can deliver real results, whether it’s sales, awareness of an issue, or some other benefit,” Beach says. “With 93% of Americans listening to terrestrial radio on a regular basis, radio has the broadest reach of any media platform, more than TV or smartphones or other devices.”
“Prospective guests can spend thousands of dollars on publicists to pitch to radio and podcast producers,” Lewyn adds. “Doing it on your own can not only save a lot of money, it can also deliver better results — if you take the approach that we outline in the book.”
Drawing upon their extensive entrepreneurial and broadcasting experience, Beach and Lewyn have prepared practical advice and tips for business owners, inventors, authors, and other experts. Topics include:
- How free radio marketing can save thousands of dollars in advertising and publicist fees
- Building credibility and showcasing expertise
- How find the most suitable radio programs and podcasts
- Crafting the perfect pitch and an irresistible hook
- Best practices for reaching out via email, phone, and snail mail
- Leveraging news and current events
- Working with hosts, producers, and audiences
- How to use sample questions and anecdotes in interviews
- Tips to sound great on the air
- Using radio and podcast appearances to boost SEO and discoverability
The radio and podcast marketing book is written in plain English, and is filled with examples that can help readers prepare to get on their air. The ultimate goal is to make it easy and affordable for anyone to promote a business, product, brand, or idea using free radio and podcast appearances.
More information about Free Radio & Podcast Marketing In 30 Minutes as well as online ordering options can be found on schoolforstartupsradio.com, in30minutes.com, Amazon, Barnes & Noble, and other book retailers. The retail price is $14.99 for the paperback edition, and $7.99 for the ebook editions. A hardcover edition is also available.
Praise for Free Radio & Podcast Marketing In 30 Minutes
“No matter what you sell, getting PR is critical for spreading the word. Today podcasts are as important as radio and this book is the best I’ve seen that handles both.”
—Martin Yate, author, New York Times bestseller
Knock ‘em Dead: The Ultimate Job Search Guide
“Jim has given you the keys to the kingdom with this book! He breaks down the branding and booking process into easily accomplishable steps that can help almost anyone get booked on radio and podcasts. I hope my clients never see this book!”
—Wendy Guarisco, founder, Guarisco Group PR Agency
“If anybody knows about how to turn a radio show into revenue for your business, it’s Jim Beach. This book shares the secrets he’s learned by doing this for his own business over a decade. Pure gold.”
—Jamie Turner, author, speaker, and CEO, 60SecondMarketer.com
“Jim’s book is packed with nuggets on how to secure radio or podcast interviews to market your business. I’ve used many of his strategies in the past and they have worked well for me. I highly recommend checking it out—you’ll get a very good ROI on your investment.”
—Jason Treu, executive coach and #1 best-selling author, Social Wealth
About the authors
Jim Beach is an experienced author, broadcaster, educator, and entrepreneur. Jim’s first book, “School for Startups” (McGraw-Hill, 2011) was a top-ten title on Amazon. His small business radio show, School for Startups Radio, airs on 16 AM/FM stations across the United States and online.
At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and more than 700 employees. After the business was acquired in 2001 for $200 million, Jim taught at Georgia State University and was the top-ranked business school instructor for 12 consecutive semesters.
In addition to hosting his own radio show, Jim has also appeared on the other side of the microphone as a frequent media guest and commentator. Dubbed the “Simon Cowell of venture capital” by CNN, he has been interviewed by NPR, MSNBC, and the New York Times.
Rachel Lewyn studies anthropology at Emory University in her hometown of Atlanta, Georgia. A former producer for School for Startups Radio, she handled all aspects of screening potential guests and coordinating interviews. As a contributing writer for FanBolt.com, Rachel was responsible for creating search-optimized news articles about cinema, television, and pop music.
About In 30 Minutes guides
i30 Media is the publisher of In 30 Minutes guides – “Quick guides for a complex world.” Thousands of readers turn to In 30 Minutes guides to understand mildly complex topics, ranging from genealogy to software. The tone is friendly and easy to understand, with step-by-step instructions and lots of examples. Top-selling titles include Google Drive & Docs In 30 Minutes, Twitter In 30 Minutes, and LinkedIn In 30 Minutes. For more information about the series, visit in30minutes.com
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