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What’s missing from Mark Coker’s Indie Author Manifesto

By Blog

Last week, Mark Coker of Smashwords published a 10-point manifesto, celebrating indie authors and the values we hold dear. It’s a great document that has moved many writers who use self-publishing platforms. The manifesto is quoted below, but there’s something missing. Can you spot it?

Mark Coker’s Indie Author Manifesto

We indie authors believe all writers are created equal, that all writers are endowed with natural creative potential, and that writers have an unalienable right to exercise, explore and realize their potential through the freedom of publication. I hold these truths to be self-evident:

  1. I am an indie author
  2. I have experienced the pleasure and satisfaction that comes from self-publishing
  3. I have a right to publish
  4. My creative control is important to me. I decide when, where and how my writing graduates to become a published book.
  5. Indie does not mean “alone.” I choose my partners.
  6. I shall not bow beholden or subservient to any publisher. In my business relationships, I seek partnership, fairness, equity and mutually aligned interests.
  7. We indie authors comprise diverse writers unified by a common purpose to advance, empower and celebrate writers everywhere.
  8. I am a professional. I take pride in my work, and I strive to improve my craft to better serve my readers, myself, my fellow indie authors and the culture of books
  9. My writing is valuable and important. This value and importance cannot be measured by commercial sales alone.
  10. I celebrate the success of my fellow indie authors, for their success is mine, and mine theirs. Together we are pioneering a better future for books marked by greater quality, creativity, diversity, choice, availability, affordability and accessibility.

The missing element is in #6. I’ve added it below, in caps:

6. I shall not bow beholden or subservient to any publisher OR PUBLISHING PLATFORM. In my business relationships, I seek partnership, fairness, equity and mutually aligned interests.

When promoting the rights and interests of indie authors, the hardware and software publishing platforms operated by Amazon, Apple, Google, B&N, Smashwords, and others must be addressed. They have not only made it possible for writers to bypass the old publishing gatekeepers, they wield enourmous power over what we do now and in the future.

Mark surely recognizes this. He regularly (and rightly) questions the power that Amazon has over the marketplace. But he has other interests at stake in the world of platforms. Coker also leads a small (but important) publishing platform. I know he respects and understands indie authors, and the interests of Smashwords is generally aligned with that of the authors it serves. However, I am skeptical of some of the other platforms in the marketplace. They include Bowker and its predatory ISBN monopoly, iUniverse’s self-publishing paperback service, and more recently, the subscription book services Scribd and Oyster (see Scribd’s ebook subscription service: Why authors should be skeptical).

These last two platforms’ interests are not aligned with those of indie authors — instead, it’s all about building market share (and the profits of their VC investors), sidelining Amazon’s digital downloads model and cutting deals with big publishers and ebook distributors (including Smashwords). As I noted in Authors as an afterthought in the ebook subscription marketplace:

I find it very telling that Scribd.com heavily promotes unlimited books for readers, and offers resources for publishers and partners, yet there isn’t a single page in their support section that explains to authors what they will be getting from the service. Clearly, authors are not a priority.

I just checked the Scribd FAQ, and three months after I wrote that post there is still no information about the benefits for indie authors, the size of the cut they’ll receive, etc. Indie authors are clearly an afterthought.

So, in summary, I welcome Coker’s Indie Author Manifesto. But by adding three simple words — “or publishing platform” — the manifesto would be so much stronger.

I welcome your comments below.

Announcing jQuery Plugin Development In 30 Minutes

By Blog, News

We’ve just launched a new title in the In 30 Minutes family of quick-start guides. It’s a book about jQuery plugin development, the first In 30 Minutes title on a programming topic.

What is a jQuery plugin? It’s a piece of reusable computer code used to build web pages. Plugins are based on jQuery, a widely used library of JavaScript code that is used on more than 50% of websites. To illustrate, here’s an example of a simple “Paint” utility, written by the author:

jQuery plugin example

Experienced developers know that well-written jQuery plugins can reduce bugs, increase efficiency, improve collaboration, and save time. While jQuery Plugin Development in 30 Minutes is intended for people who already have some experience with JavaScript and jQuery, most of the concepts in the guide will not require any advanced knowledge.

The author of jQuery Plugin Development In 30 Minutes is Robert Duchnik, an experienced full-stack web developer. While this is Rob’s first book, he has been writing about jQuery plugins and giving advice on Websanova for some time. The jQuery plugin example posted above is actually published on Websanova, where anyone can play with it and look at the underlying code.

When I first saw Rob’s manuscript earlier this year, I knew that he was going to be a good fit. In the introduction to the guide, he wrote:

I wanted this guide to be as short and concise as possible, and provide only the information needed to start building plugins. Why give long-winded write-ups about every concept? My intention is to avoid the fluff and filler that make up 80% of most programming books, and just get straight to the point.

Getting straight to the point is exactly what In 30 Minutes guides are all about. Rob gets it. Using clear language and lots of code snippets, he shows how to build plugins in a straightforward, lets-get-things-done manner. Topics include:

  • Creating a plugin
  • Prototyping
  • Generate, Init, and Destroy
  • Handling events
  • Plugin options
  • Setters and Getters
  • Styling, CSS, and themes
  • Callbacks
  • Browser and mobile support
  • File organization and versioning
  • Boilerplate

jQuery plugin development bookThere are more than a dozen sections in all. Rob has included lots of code snippets in the book, which can also be referenced online.

jQuery Plugin Development In 30 Minutes is available right now in various formats, including Kindle, paperback, PDF, and Google Play.

Is KDP Select worth it?

By Blog

KDP Select

(UPDATED) KDP Select is a promotional tool within Amazon’s Kindle Direct Publishing program. It’s optional, but for those who do opt-in to KDP Select, it offers several benefits to self-published authors.

The biggest: the ability to create “free” promotions for self-published books (in my experience, 5 “free” days per quarter), which leads to higher ranking within Amazon’s categories, which in turn results in more prominence across Amazon.com and (theoretically) more sales. There are some other benefits, including higher royalty rates in secondary markets, small payments for “borrows” on the Kindle, and the Amazon Countdown program.

But there’s a catch: KDP Select requires participating authors to promise not to distribute their work on other platforms, such as Apple’s iBookstore or Google Play.

While many authors will say, “So what? I hardly sell any ebooks for the iBookstore/Nook/Google Play/etc.,” giving in to KDP Select supports Amazon’s monopolistic ambitions by removing content from competing platforms. In this post, I’ll talk about KDP Select and why I believe it is ultimately bad for authors.

If you sign up for KDP to self-publish your books, it’s easy to be tricked into signing up for KDP Select, owing to prominent, cleverly worded sign-up forms that litter the KDP interface. But remember that it’s optional. If you join KDP, you don’t need to sign up for KDP Select. Indeed, I urge you not to sign up, for the following reasons:

  1. Sales from KDP Select promotions may be limited. While some authors have great results from KDP Select, others don’t see much in terms of increased sales or rankings. I experimented quite a bit with Select in 2013 and experienced paltry sales and reimbursements. The rankings boost was negligible. I stopped using KDP Select in mid–2013, and haven’t looked back (sales have actually been stronger than ever across multiple platforms in the past few months).
  2. KDP Select reduces the number of readers you can reach with your books. I want to make my titles available to as wide an audience as possible, and KDP Select runs counter to that. It actually aims to establish a monopoly over reader eyeballs and self-publishing authors. It’s not only a poor way to treat readers who want to buy from other platforms and use other devices, but also limits our options down the road when competing platforms wither and fail.

On this last point, ask yourself what incentives there are for Amazon to improve the KDP UI, payouts, and policies for self-published authors if there is no credible competition. Nook is already failing (YOY sales are down 50% for me), Apple is so slow to implement change, and Google has only recently begun to improve Google Play for books.

Locking content out of these platforms via KDP Select or any other similar scheme will hasten their decline or stifle their growth, and ultimately hurt us in the long run. Competition leads to better interfaces for readers and authors, higher revenue-shares, and policies that deliver value for readers and writers alike. If Amazon is the only player in town, they don’t need to pay attention to anyone’s needs, and indeed can exploit the situation for the benefit of their owners and shareholders (which we’ve seen in the publishing industry in the past; see Bowker’s 12,500% ISBN markup for new authors.)

Bottom line: KDP Select is great for Amazon’s long-term strategic goals of dominating the publishing industry. It may even help some authors juice sales of certain titles. But ultimately it will erode the viability of other platforms, which is not good for us or readers.

UPDATE: In July 2014, Amazon launched its Kindle Unlimited subscription program. Most KDP Select titles were apparently automatically enrolled. I have evaluated the subscription program’s payouts for self-published authors, and have concluded that it treats self-published authors unfairly and is likely to cannibalize full-priced digital downloads. See Amazon’s Kindle Unlimited subscription plan screws self-published authors for details.

How to create conversational dialogue

By Blog, Industry

Over the weekend, author Ursula Pearson sent me the manuscript for the sequel to Soulene, one of a small number of fiction titles published by i30 Media. Soulene is set in feudal times, and tells the story of 16-year-old girl mastering the healing arts as an apprentice of Hospice de Coeur Rouge, known as the Red Heart Healers by the local peasantry. Using a backdrop of 12th-century English and French history, Pearson weaves a fascinating tale about a young woman discovering her identity in troubled times. The sequel, called “Soulene II” in its draft state, continues the story of the young healer, and her trials and tribulations in early medieval Europe.

Image from blog of Professor Steven Graff of CUNYIn this blog post, I am going to describe an issue that I spotted in parts of the draft manuscript for Soulene II: Dialogue that doesn’t seem conversational. It happened a few times, usually with new characters whose relationships with established characters hadn’t been fleshed out. I gave Pearson some suggestions on how to turn these one-sided passages into true dialogue, and I am going to share my way of handling it, using an example from the manuscript.

The issue that Pearson experienced is a common scenario for authors. How do you write conversations that carry the plot along? There’s a character, and he or she has something to say, but when it comes out, it’s more like a long statement or speech. To readers, it doesn’t seem realistic — nobody talks like that in real life! But it’s also a missed opportunity to develop the characters involved.

Here’s a sample from the first draft of Soulene II. The speaker is Lucille, and she is describing to Soulene some of the changes taking place in and around the hospice they will be working at.

“Ah, that’s the first big change. The population has been growing at an amazing pace. A new Cathedral is being built in Poitiers. All the stonemasons, laborers and their families have come to live and work in this area. The shrine, at the Church of St. Hillaire was recently rebuilt and more and more pilgrims have come to the Hospice. Of course, the Crusaders are always passing through, either returning from the Holy Land, or beginning their journey. The Directress recently announced that twelve new acolytes will be accepted this year and that three senior trainees will remain at the Hospice every second year. Coeur Rouge trainees will no longer go to England for at least the next five years until our staffing issues here are resolved. Think of what this means. We’ll need larger living quarters for our instructors and trainees, more beds, bigger gardens. I could go on and on about the changes that will occur. But we are thrilled that our Hospice mission has become even more important.”

This isn’t a conversation. At nearly 200 words long, it’s an address. It’s too long, and too one sided. People don’t talk this way.

But this is an important passage. The speaker, Lucille, has experienced terrible personal tragedy. She is finally opening up to Soulene, and Soulene wants to put her at ease. Further, there is an opportunity to show the personality and character of both young women. Here’s my alternate version:

“Ah, that’s the first big change,” said Lucille, jabbing a grimy finger in the air. ”The population has been growing at an amazing pace, and a new Cathedral is being built in Poitiers.”

Soulene smiled. “Our Lord has truly blessed Poitiers and its people,” she exclaimed. “I can’t wait to see it.”

“That’s not all,” continued Lucille. “All the stone masons, laborers and their families have come to live and work in this area. The shrine, at the Church of St. Hillaire was recently rebuilt and more and more pilgrims have come to the Hospice.” She gestured with her hands to indicate the height and breadth of the new structures.

“It sounds more like Paris than Poitiers!” Soulene joked.

Lucille nodded. “Some day it will rival the great city. Militarily, it already is. The Crusaders are always passing through, either returning from the Holy Land, or beginning their journey.”

“What about the Order?” Soulene asked.

Her companion answered, “The Directress recently announced that twelve new acolytes will be accepted this year and that three senior trainees will remain at the Hospice every second year.”

“Our Lord smiles upon on us!”

“Yes,” Lucille agreed. “But there will be some adjustments. Coeur Rouge trainees will no longer go to England for at least the next five years until our staffing issues here are resolved.”

Soulene’s brow furrowed. “What does this mean, in practical terms?” she asked.

Lucille enumerated the changes. “First, we’ll need larger living quarters for our instructors and trainees, and more beds.” She said. “Second, bigger gardens. Third …. Actually, I could go on and on about the changes that will occur. But we are thrilled that our Hospice mission has become even more important.”

I took some liberties with my characterizations, and Pearson will probably end up throwing a lot of it away, but I wanted to impart how big statements can be turned into true dialogue.

If you’re interested in learning more about Soulene, the title is available on Amazon in paperback and as a Kindle edition. Soulene II will be released this spring.

Announcing a new In 30 Minutes guide for Windows 8

By Blog, News

Windows 8 guideI’m pleased to announce the release of the latest In 30 Minutes title, a Windows 8 guide titled Windows 8 Basics In 30 Minutes. The author is Tim Fisher, an About.com expert who specializes in PC support. Tim’s Windows expertise goes back more than 20 years, and covers every Windows operating system since Windows 3.1 and Windows 95.

The new OS is not your father’s Windows. Windows 8 is the first version of the Windows franchise that’s built for touch-screen devices, and it’s also the first version that’s tightly integrated with an app store. What does this mean for users? Certainly, a different perspective on how to get things done. Tim has really risen to the task, and presents a great set of step-by-step instructions on the following topics:

  • Personalization
  • Updating to Windows 8.1
  • OneDrive basics
  • Changing the tiles on the Windows 8 Start Screen
  • How to use the Charms Bar
  • Configuring Gmail, Outlook, and other email accounts
  • Adding and removing apps
  • Setting up notifications
  • Windows 8 and wifi
  • Printers and Windows 8
  • Windows 8 keyboard shortcuts

When Windows 8 was first launched, Microsoft got a lot of flack for eliminating popular Windows elements such as the Start Button. The 8.1 update brought back some of the old elements, and Tim walks readers through activation and configuration in a section called “How to make Windows 8 look like Windows 7.”

But perhaps the best part of the book, and the one that sets it apart from other Windows 8 guides, is Tim’s Great Big List of Best Apps for Windows 8. This is where experience and domain knowledge leads to a superior product, as Tim was able to build a list of top-notch apps that users can download from the Microsoft app store. He covers every category from Games to Government, and everything in between. Shopping? Check. Photo apps? absolutely. News? Yep. Social? He’s got you covered.

To learn more about Windows 8 Basics In 30 Minutes, check out the table of contents or download the guide. It’s available in paperback and PDF, as well as Kindle, iPad, Nook, and Android editions.