Lean Media


Lean Media is an innovative framework for media managers and creative professionals. In this guide, author and media veteran Ian Lamont describes how new ventures and established teams can eliminate waste, focus creativity, better understand their audiences, and ultimately create media that matters.

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Product Description

Most new media — including video, books, websites, film, music, advertisements, and video games — will fail upon release. It’s expensive and frustrating for creative people, production teams, and media businesses.

Lean Media can give creators and media companies an edge. The framework has worked for some of the biggest media brands and most well-known artists, as well as smaller teams and media ventures. It draws on the same “lean” approaches adopted by manufacturing and tech startups, but is optimized for the unique needs and production methods used in the media industry.

In LEAN MEDIA, author Ian Lamont shows how the framework can streamline processes, lower costs, reduce the risk of failure, and ultimately create media that matters. Packed with examples as diverse as The Simpsons, Led Zeppelin, Minecraft, The Financial Times, and more, LEAN MEDIA outlines the framework for producing high-quality media on time and on budget.

If you create media, the Lean Media framework provides the tools and know-how to create media that resonates with audiences. Whether you work on a large team or are a solo creator, the framework can help you iteratively develop great media, informed by audience input and with a minimum of bureaucratic overhead.

If you run a media business, Lean Media can help you optimize teams, streamline decision-making, and increase audience engagement. Lean Media can also inform creative and business leaders about how to pivot a media project in a new direction or alternate format, or when to abandon projects that simply aren’t working out.

John Maeda, Head of Computational Design & Inclusion at Automattic, Inc. and author of Laws of Simplicity, has hailed the timeliness of Lean Media. “Lamont has successfully taken concepts from the Lean Startup movement and applied them to media production projects,” Maeda says. “No longer can there be the ‘one visionary way’ — instead, there needs to be humility (know your customer) and incrementalism (test often) as the keys to creative outcomes.”

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Additional information

Weight 11 oz
Dimensions 9 x 6 x .35 in


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