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Authors Archives - In 30 Minutes Guides

Acid Reflux & Heartburn In 30 Minutes wins gold Ben Franklin award for excellence in publishing

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Acid Reflux & Heartburn In 30 Minutes Ben Franklin awardThe Independent Book Publishers Association (IBPA) last week announced that Acid Reflux & Heartburn In 30 Minutes: A guide to acid reflux, heartburn, and GERD for patients and families has been named the recipient of a gold Benjamin Franklin award for excellence in publishing. Publisher i30 Media Corporation accepted the award at IBPA’s annual conference and award ceremony in Chicago.

The book, authored by J. Thomas Lamont, M.D. of Harvard Medical School, was the winner in the health & fitness category. Other category finalists included books published by Johns Hopkins University Press and the American Academy of Pediatrics.

According to IBPA, some 1,500 titles were submitted for consideration in this year’s competition, covering 54 categories. Ben Franklin judges included approximately 160 publishers, editors, and other independent publishing professionals.

“This is fantastic news, and this is a great honor,” said Lamont. “I certainly would not have written the book without the invitation of publisher i30 Media.”

Acid Reflux & Heartburn In 30 Minutes (ISBN 978-1-64188-019-0) uses plain-English explanations, case studies, and illustrations to explain the basics of heartburn and acid reflux, including causes, diagnosis, and treatments. Kirkus Reviews selected the title to be featured in its June 2018 issue, noting three strengths to the work: “The writing takes complicated subject matter and makes it easy to comprehend; stock illustrations augment the text; and the content is extremely focused.”

Acid Reflux & Heartburn In 30 Minutes is available in paperback, hardcover, and ebook editions. The official book website also contains a glossary of medical terms related to acid reflux and heartburn.

New Title: Home Buying In 30 Minutes

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Home Buying In 30 MinutesPublisher i30 Media today launched Home Buying In 30 Minutes: Build your team, get your mortgage, and close the deal. The quick guide to doing real estate right (ISBN: 978-1-64188-025-1). If you are buying a house, condo, or multifamily property, housing expert Jim Morrison lays out you what you need to know before making one of the most important purchases of your lifetime.

In the book, Morrison explains how to hire a real estate team, secure financing, evaluate properties, and close the deal. Find out how to handle bidding wars and negotiations, and what red flags to watch out for when touring any property. This quick guide uses plain-English explanations and examples from the author’s decades of experience as a home inspector and award-winning journalist reporting on the housing sector.

Home Buying In 30 Minutes also covers the following topics:

  • Best practices for building a professional real estate team
  • How to determine how much home you can afford  
  • Mortgages and down payments, and how to get the lowest mortgage rates
  • Tips for making an offer on a house
  • When to waive real estate contingencies   
  • What to watch out for when touring homes
  • How to work with home inspectors
  • How defects impact negotiations

More information about Home Buying In 30 Minutes as well as online ordering options can be found on the companion website, homes.in30minutes.com. The site also includes a home buying blog and other resources for readers. The paperback retail price is $11.99, while the ebook edition is available on the Amazon Kindle and other devices for $7.99. A hardcover edition costs $19.99.

About the author

Jim Morrison is a former home inspector and award-winning reporter whose writing has appeared in The Boston Globe, Banker & Tradesman, and Forbes.com. Growing up just north of Boston, Morrison joined his father’s home inspection business the day after he graduated high school. He eventually took over the business and wrote about inspections and construction for his local newspaper.

After 25 years of inspections and a short stint as a rental agent and home inspector in Puerto Vallarta, Mexico, Morrison returned to the Boston area and launched a full-time writing career. He is married with three children and his work has appeared in hundreds of publications in the United States and overseas.

He won a 2014 New England Newspaper and Press Association (NENPA) health reporting award and was part of a team that won the 2016 NENPA Distinguished Newspaper Award. He is a member of Investigative Reporters and Editors (www.ire.org) and the Society of Professional Journalists (www.spj.org). He is also a past president of the New England Chapter if the American Society of Home Inspectors (ASHI). Follow him on Twitter @JimNewsMorrison.

About In 30 Minutes guides

i30 Media is the publisher of IN 30 MINUTES guides – “Quick guides for a complex world.” Thousands of readers turn to IN 30 MINUTES guides to understand mildly complex topics, ranging from home-buying to social media. The tone is friendly and easy to understand, with step-by-step instructions and lots of examples. Top-selling titles include Google Drive & Docs In 30 Minutes, Twitter In 30 Minutes, and LinkedIn In 30 Minutes. For more information about the series, visit in30minutes.com.

Announcing Free Radio & Podcast Marketing In 30 Minutes

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Newton, Mass., June 19 — Publisher i30 Media today released Free Radio & Podcast Marketing In 30 Minutes: Fire your publicist and leverage free radio and podcasting to market your business, brand, or idea (ISBN: 978-1-64188-020-6). In the book, authors Jim Beach and Rachel Lewyn demonstrate how practically anyone can get on the air, whether it’s via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions.

“No matter your company’s niche, no matter the nature of your product, the tactics in our book can deliver real results, whether it’s sales, awareness of an issue, or some other benefit,” Beach says. “With 93% of Americans listening to terrestrial radio on a regular basis, radio has the broadest reach of any media platform, more than TV or smartphones or other devices.”

“Prospective guests can spend thousands of dollars on publicists to pitch to radio and podcast producers,” Lewyn adds. “Doing it on your own can not only save a lot of money, it can also deliver better results — if you take the approach that we outline in the book.”     

Drawing upon their extensive entrepreneurial and broadcasting experience, Beach and Lewyn have prepared practical advice and tips for business owners, inventors, authors, and other experts. Topics include:

  • How free radio marketing can save thousands of dollars in advertising and publicist fees
  • Building credibility and showcasing expertise
  • How find the most suitable radio programs and podcasts
  • Crafting the perfect pitch and an irresistible hook
  • Best practices for reaching out via email, phone, and snail mail
  • Leveraging news and current events
  • Working with hosts, producers, and audiences
  • How to use sample questions and anecdotes in interviews  
  • Tips to sound great on the air
  • Using radio and podcast appearances to boost SEO and discoverability

The radio and podcast marketing book is written in plain English, and is filled with examples that can help readers prepare to get on their air. The ultimate goal is to make it easy and affordable for anyone to promote a business, product, brand, or idea using free radio and podcast appearances.

More information about Free Radio & Podcast Marketing In 30 Minutes as well as online ordering options can be found on schoolforstartupsradio.com, in30minutes.com, Amazon, Barnes & Noble, and other book retailers. The retail price is $14.99 for the paperback edition, and $7.99 for the ebook editions. A hardcover edition is also available.

Praise for Free Radio & Podcast Marketing In 30 Minutes

“No matter what you sell, getting PR is critical for spreading the word. Today podcasts are as important as radio and this book is the best I’ve seen that handles both.”

—Martin Yate, author, New York Times bestseller
Knock ‘em Dead: The Ultimate Job Search Guide

“Jim has given you the keys to the kingdom with this book! He breaks down the branding and booking process into easily accomplishable steps that can help almost anyone get booked on radio and podcasts. I hope my clients never see this book!”

—Wendy Guarisco, founder, Guarisco Group PR Agency

“If anybody knows about how to turn a radio show into revenue for your business, it’s Jim Beach. This book shares the secrets he’s learned by doing this for his own business over a decade. Pure gold.”

—Jamie Turner, author, speaker, and CEO, 60SecondMarketer.com

“Jim’s book is packed with nuggets on how to secure radio or podcast interviews to market your business. I’ve used many of his strategies in the past and they have worked well for me. I highly recommend checking it out—you’ll get a very good ROI on your investment.”

Jason Treu, executive coach and #1 best-selling author, Social Wealth

About the authors

Jim Beach is an experienced author, broadcaster, educator, and entrepreneur. Jim’s first book, “School for Startups” (McGraw-Hill, 2011) was a top-ten title on Amazon. His small business radio show, School for Startups Radio, airs on 16 AM/FM stations across the United States and online.

At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and more than 700 employees. After the business was acquired in 2001 for $200 million, Jim taught at Georgia State University and was the top-ranked business school instructor for 12 consecutive semesters.

In addition to hosting his own radio show, Jim has also appeared on the other side of the microphone as a frequent media guest and commentator. Dubbed the “Simon Cowell of venture capital” by CNN, he has been interviewed by NPR, MSNBC, and the New York Times.

Rachel Lewyn studies anthropology at Emory University in her hometown of Atlanta, Georgia. A former producer for School for Startups Radio, she handled all aspects of screening potential guests and coordinating interviews. As a contributing writer for FanBolt.com, Rachel was responsible for creating search-optimized news articles about cinema, television, and pop music.  

About In 30 Minutes guides

i30 Media is the publisher of In 30 Minutes guides – “Quick guides for a complex world.” Thousands of readers turn to In 30 Minutes guides to understand mildly complex topics, ranging from genealogy to software. The tone is friendly and easy to understand, with step-by-step instructions and lots of examples. Top-selling titles include Google Drive & Docs In 30 Minutes, Twitter In 30 Minutes, and LinkedIn In 30 Minutes. For more information about the series, visit in30minutes.com

PUBLISHER CONTACT: info@in30minutes.com, +1 (617) 213-0811

Ben Franklin silver award goes to Genealogy Basics In 30 Minutes

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Last week I flew to Portland to attend the Independent Book Publishers Association annual conference, Publishing University. I have attended in the past, but this time was special: In 30 Minutes guides was picking up a Ben Franklin award for Genealogy Basics In 30 Minutes, by author Shannon Combs-Bennett!

Ben Franklin silver award goes to Genealogy Basics In 30 Minutes IBPA’s Benjamin Franklin awards are well-known in the independent publishing community. Submissions are judged by multiple people according to very specific criteria, and the competition is fierce: This year, there were 1,300 submissions across several dozen categories. Genealogy Basics In 30 Minutes was one of only three titles to make it to the final round in its category (crafts & hobbies) and we were very happy to be awarded a Ben Franklin silver award (congratulations to the gold winner in our category, Bricks, Cobblestones and Pebbles: A Path to Modern Quilts by author Gyleen X. Fitzgerald, as well as the other finalist, Building Block Dress: A Sewing Pattern Alteration Guide by author Liesl Gibson).

Shannon and a friend joined me at the awards ceremony–it was actually the first time I had ever met her in person–and we really had a great time talking about genealogy, history, and some favorite historical dramas. I did not know this, but Shannon and her friend are experts on period historical dresses and were able to answer a question that I had long wondered about–why do the men in the PBS drama Wolf Hall have such heavy clothes? Answer: It was a mini-ice age in Europe in the 1520s!

Congratulations to Shannon for all of her hard work in preparing a manuscript, rewriting the draft, providing materials, and answering questions from me and the copy editor. The guide has been a great help to many readers (including one as far away as Australia!) and it made me proud to see her accepting the Ben Franklin award.

Announcing Crowdfunding Basics In 30 Minutes

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Crowdfunding book - Crowdfunding Basics In 30 MinutesPublisher i30 Media today released the first edition of Crowdfunding Basics In 30 Minutes (ISBN 9781939924742) by author and crowdfunding expert Michael J. Epstein.

In a single sitting, readers will learn how to plan and execute successful crowdfunding campaigns on Kickstarter, Indiegogo, GoFundMe, and other online platforms. Epstein explains different types of crowdfunding projects, including entrepreneurial startups, creative or artistic projects, charities and community causes, individual support campaigns, and patronage funding. The guide also covers budgeting basics as well as realistic goal-setting, not to mention the importance of preparing professional-looking campaign assets such as video clips, photographs, and calls-to-action.

Other topics include:

  • Determining how much money organizers can raise
  • Pros and cons of platforms such as Kickstarter, Indiegogo, GoFundMe, Patreon, and more
  • All-or-nothing campaigns vs. partial funding campaigns vs. patronage systems
  • Time requirements for organizers
  • Hidden costs, from shipping to backer melt
  • Taxes and legal requirements
  • Telling your story with images, video, and text
  • Best practices for tiered rewards
  • Why campaigns fail: 10 pitfalls to avoid
  • How to keep momentum going in a lagging campaign
  • The art of communicating with crowdfunding backers

Throughout Crowdfunding Basics In 30 Minutes, Epstein cites his extensive experience organizing crowdfunding campaigns as well examples from some of the hundreds of other campaigns he has backed. Images, tables, and charts help illustrate additional concepts.

Crowdfunding Basics In 30 Minutes is available now in paperback and ebook editions for Kindles, iPads, and other mobile devices.

About the author

Michael J. Epstein is a Los Angeles-based filmmaker, writer, musician, and scientist. His work has been featured in TIME, Scientific American, The Wall Street Journal, USA Today, SPIN, CURVE, Famous Monsters, and Fangoria. Michael’s feature films TEN, Magnetic, and Blood of the Tribades were all funded using Kickstarter. His full bio is located here.

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