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How to spend 30 minutes on a LinkedIn Summer Makeover

By June 23, 2014Blog

STUMBLERS — Thanks for visiting! Special offer: Visit this link to receive 50% off the PDF of LinkedIn In 30 Minutes!

One of our most successful titles is LinkedIn In 30 Minutes, by Melanie Pinola. This summer, we’re planning to share some LinkedIn love with a special promotion aimed at helping you give your LinkedIn profile a much-needed makeover!

LinkedIn User Guide

Why would your LinkedIn profile need a makeover? Maybe it’s because the last time you updated it was when George W. Bush was still president. Or, maybe you’re left key elements out. Even if you regularly update it with new job titles and summaries, you are probably missing out on some opportunities to really make it shine. This is not only useful for people actively searching for new positions, but also for so-called “passive” candidates who are satisfied with their current job but would respond if the right offer popped up.

LinkedIn In 30 Minutes is a quick summer read that will give you lots of practical advice on how to get your profile optimized. It includes sections about:

  • LinkedIn registration and basic profile setup
  • How building a LinkedIn profile is different than creating a resume
  • How to find the right keywords to include in your profile
  • Three things your LinkedIn profile must communicate
  • Real-world examples of successful profiles and keywords

LinkedIn In 30 Minutes also has lots of tips about how to effectively network using LinkedIn. Having the right set of connections can make a huge difference when it comes time to look for a new job or advance your career, and Melanie’s guide has got you covered with explanations of the following topics:

  • How to find people to connect with
  • Crafting personalized connection invitations
  • How to address unemployment, résumé gaps, or a career change
  • LinkedIn Groups: Pros, cons, and participation strategies

Finally, she covers the LinkedIn job market, from how to find job listings to tactics for accessing the “hidden” job market on LinkedIn.

So, how can you get started with your LinkedIn Summer Makeover? We’ve already given away free copies of the paperback edition on Goodreads, and will also have giveaways for the iTunes and PDF editions — keep an eye on the @in30minutes Twitter account for announcements, which will take place throughout the summer. But if you don’t want to wait, we’ve dropped the price of the Kindle and all other ebook editions to just $4.99 (a savings of nearly 30%!). Load it up on your Kindle/iPad/Nook or Android e-reader today, so you can have it ready, whether you’re at the beach or lounging at your favorite vacation spot!