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How to create Amazon Marketing Services Product Display Ads for books

By January 30, 2018Tips, Video

Last year, I wrote an article for the IBPA Independent magazine on how to use Amazon Marketing Services advertisements for books. It got a fantastic response. In fact, I am still interviewed and give presentations about this topic today. But I wanted to create an AMS tutorial on video that demonstrates how to make AMS Product Display ads for books.

AMS Product Display ads are an alternative to Google AdWords or Facebook targeted ads, and enable your books to show up product pages of other Amazon books. The video covers:

  1. Targeting shoppers viewing specific products or categories, or by interest.
  2. How to set cost-per-click (CPC) bids and daily budgets
  3. Advice about competing titles
  4. The importance of AMS headlines
  5. Scratchpads for headlines and AMS keywords

Setting up an Amazon Marketing Services Product Display ad requires an AMS account through Kindle Direct Publishing (KDP) or Amazon Advantage. Scroll to 02:15 if you already have an account.